Penguin Books Ltd: Great fun … brash, stubborn, entertaining, opinionated, curious, cajoling (Stephen J. Dubner, Author Of Freakonomics )An idiosyncratically brilliant new book (Niall Ferguson Sunday Telegraph )A fascinating study of how we are regularly taken for suckers by the unexpected (Larry Elliot Guardian )Like the conversation of a raconteur ... hugely enjoyable - compelling (John Kay Financial Times )Confirms his status as a guru for every would-be Damien Hirst, George Soros and aspirant despot (John Cornwell Sunday Times )In the tradition of The Wisdom of Crowds and The Tipping Point (Time ) John Kay, Financial Times `Hugely enjoyable - compelling'
