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Viac o knihe International Marketing (Sak Onkvisit)
This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.
Rok vydania:
2025ISBN:
9781032583693Rozmer:
175×250 mmPočet strán:
540Väzba:
pevnáJazyk: angličtina
