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Viac o knihe The Insight Discipline (Liam Fahey) - Séria American Marketing Association
In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.
Rok vydania:
2020ISBN:
9781839827334Rozmer:
152×229 mmPočet strán:
424Väzba:
brožovanáJazyk: angličtina
