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Bestselling author and psychologist Shermer explains how evolution has shaped the modern economy--and why people are so irrational about money. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business.
Recenzie a kritiky
Rok vydania:
2009ISBN:
9780805089165Rozmer:
127×203 mmVäzba:
brožovanáJazyk: angličtina
