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Viac o knihe How Cool Brands Stay Hot (Joeri Van den Bergh)
While the first two editions of "How Cool Brands Stay Hot" focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them.
Rok vydania:
2016ISBN:
9780749477172Rozmer:
156×234 mmPočet strán:
287Väzba:
brožovanáJazyk: angličtina
