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Viac o knihe Design of Business (Roger L. Martin)
Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
Rok vydania:
2009ISBN:
9781422177808Rozmer:
150×218 mmPočet strán:
208Väzba:
pevnáJazyk: angličtina
