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Viac o knihe Lights, Camera, Campaign! (David A. Schultz)
Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.
Rok vydania:
2004ISBN:
9780820468310Rozmer:
150×225 mmVäzba:
brožovanáJazyk: angličtina
