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Viac o knihe Platform Revolution (Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary)
An inside look at the revolutionary business power of the platform—from the experts who helped discover how it works. Facebook, PayPal, Alibaba, Uber—these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first “owner’s manual” for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.
Rok vydania:
2017ISBN:
9780393354355Rozmer:
140×211 mmPočet strán:
352Väzba:
brožovanáJazyk: angličtina
