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When the economy turns rough, many companies sideline their green business initiatives. That`s a big mistake. In "Green Recovery", Andrew Winston shows that no company can afford to wait for the downturn to ease before going green. Green initiatives ratchet up your company`s resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital-and give precise focus to your innovation efforts and strategic priorities. Part manifesto and part how-to guide, this concise and engaging book provides a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth. "Green Recovery" is your guide to establishing your competitive positioning in difficult times and emerging even stronger into a vastly changed economy.
Recenzie a kritiky
Rok vydania:
2009ISBN:
9781422166543Rozmer:
139×183 mmPočet strán:
208Väzba:
pevnáJazyk: angličtina
