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Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life. Breakthrough Thinking is a holistic approach to creativity complete with industry examples from successful creative professionals and some of the top creative organizations in business today.
Within the pages of this timely and comprehensive guide to idea generation and problem solving you'll find techniques and exercises to help you:
Develop critical understanding of concepts, theories and trends in creativity
Learn how to develop and apply creative concepts and strategies within today's competitive business environment
Brainstorm, analyze and evaluate innovative ideas and solutions
Empower your team's creative process
And much more
Recenzie a kritiky
Rok vydania:
2014ISBN:
9781440333262Rozmer:
202×252 mmPočet strán:
204Väzba:
brožovanáJazyk: angličtina
