Caligraphy differs from computer graphics because of its quality and unquestionable originality. An inscription carried out by hand arguably communicates much more than standard typography. Gathered here is a collection of inscriptions, titles and signs found at work in diverse commercial sectors: packaging, fashion, publishing and advertising. This book contains projects by 23 professional caligraphers - all divided into different subject areas - which clearly and persuasively demonstrate that calligraphy and hand-crafted graphics in general are the exclusive or primary medium for communication.