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Viac o knihe How to Have Your Cake and Eat it Too (J. Margus Klaar)
The vast majority of managers surveyed consider customer experience as the most important battleground for competitive advantage. The process of designing services is very specific to each individual business. However, discovering what people actually want and value is a universal process. This process of discovery is the subject of this book.
Rok vydania:
2015ISBN:
9789063693817Rozmer:
140×212 mmPočet strán:
108Väzba:
brožovanáJazyk: angličtina
