✅ Poštovné ZADARMO nad 39€ ✅ Knižná akcia každý mesiac ✅ Bezpečný nákup
An examination of the phenomenon of brand equity, providing a structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets: company name; brands, symbols and slogans; perceived quality; name awareness; and customer base.
Recenzie a kritiky
Rok vydania:
2002ISBN:
0029001013Jazyk: angličtina
