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Kniha Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising - Ryan Holiday

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

Vydavatel: Profile Books Počet strán: 144 Rozmery: 12.9 x 1.2 x 19.8 cm ISBN: 9781781254363 Formát: mäkká väzba - brožovaná


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Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing.

Jazyk: anglický Rok vydania: 2014 Rozmer: 129×198 mm ISBN: 9781781254363 Počet strán: 144 Väzba: brožovaná

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