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Built to Last examines 18 exceptional and long-lasting companies, incl uding General Electric, Boeing, Disney, Hewlett-Packard and Proctor & Gamble, and compared each with one of its closest but less successful competitors, in order to discover exactly what has given it the edge o ver its rivals.
Recenzie a kritiky
Rok vydania:
2004ISBN:
1844135845Počet strán:
342Väzba:
pevnáJazyk: angličtina
