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Per Mollerup

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Marks of Excellence : History and Taxonomy of Trademarks (Per Mollerup)

Per Mollerup, Phaidon (2016)
Phaidon Press: This text covers every aspect of the trademark, its history, development, style, classification and relevance...

Marks of Excellence (first published in 1997) offers a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, ... Zobraziť viac

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