How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Zobraziť viac
Pravda a lži o tom, proč nakupujeme. - Je klasická reklama pasé? Martin Lindstrom tvrdí v této knize, že tomu tak skutečně... Zobraziť viac
Where's the common sense? During the COVID-19 pandemic, the TSA is allowing passengers to board planes with unlimited amounts of hand sanitizer, while maintaining its 3.4-ounce limit on all other liquids... Zobraziť viac
Where's the common sense? During the COVID-19 pandemic, the TSA is allowing passengers to board planes with unlimited amounts of hand sanitizer, while maintaining its 3.4-ounce limit on all other liquids... Zobraziť viac
Marketingový vizionář a autor marketingových bestsellerů se více než dvacet let pohyboval v prvních liniích válek značkových produktů. Dnes ve své nejnovější knize podává zasvěcený pohled zevnitř odvětví, soustřeďuje pozornost do vlastních řad a... Zobraziť viac
How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Zobraziť viac
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Zobraziť viac
