How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Zobraziť viac
Small Data presents a behind-the-scenes look at what it takes to create global brands and reveals surprising and counter-intuitive truths about who we are and what connects us as humans... Zobraziť viac
Pravda a lži o tom, proč nakupujeme. - Je klasická reklama pasé? Martin Lindstrom tvrdí v této knize, že tomu tak skutečně... Zobraziť viac
How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Zobraziť viac
Named one of the "Most Important Books of 2016" by Inc. A Forbes 2016 "Must Read Business Book" Named a "Book Retailers Should Read in 2016" by Shelf Awareness Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the pow Zobraziť viac
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Zobraziť viac
The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" 'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy... Zobraziť viac
Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many mul... Zobraziť viac
