"Essential Elements for Brand Identity" lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. Zobraziť viac
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including... Zobraziť viac
