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Knihy autora Gemma Butler

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Sustainable Marketing

Gemma Butler, Geraint Evans, Michelle Carvill, Bloomsbury (2021)
How to Drive Profits with Purpose

In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern... Zobraziť viac

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