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Knihy od autora Gary Armstrong v anglickom jazyku

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Marketing: An Introduction

Marketing: An Introduction

Gary Armstrong, Marc Oliver Opresnik, Philip Kotler, Pearson (2019)
Fourteenth Edition

For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how... Zobraziť viac

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88,26€
Principles of Marketing

Principles of Marketing

Gary Armstrong, Philip Kotler, Pearson (2017)

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge... Zobraziť viac

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Marketing: An Introduction

Marketing: An Introduction

Gary Armstrong, Philip Kotler, Pearson (2010)
Tenth Edition

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Zobraziť viac

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Marketing: An Introduction

Marketing: An Introduction

Gary Armstrong, Philip Kotler, Pearson (2006)
8/E

Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy... Zobraziť viac

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