Why attractive things work better and other crucial insights into human-centered design... Zobraziť viac
Even the smartest among us can feel inept as we try to figure out the shower controlin a hotel or attempt to navigate an unfamiliar television set or stove. When The Design ofEveryday Things was published in... Zobraziť viac
How human behavior brought our world to the brink, and how human behavior can save us. The world is a mess. Our dire predicament, from collapsing social structures to the climate crisis, has been millennia in the making and can be traced back to... Zobraziť viac
Máte problémy s ovládáním mobilních telefonů, televize, CD přehrávačů či jiných běžných spotřebičů? Pak vězte, že chyba není ve Vás - ale ve špatném designu. Právě o tomto designu ve smyslu použitelnosti a srozumitelnosti vypráví Donald A. Norman... Zobraziť viac
Donald A. Norman, a popular design consultant to car manufacturers, computer companies, and other industrial and design outfits, has seen the future and is worried. In this long-awaited follow-up to The Design of... Zobraziť viac
Knyzhka doslidzhue absurdni pryklady dyzainu, shcho ignoruyut potreby korystuvachiv, ta navchaye, yak stvoryty harnyi ta funktsionalnyi dyzain... Zobraziť viac
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier.... Zobraziť viac
