What's the most important step in fixing a puncture? It isn't jacking up the car, or taking the wheel off, or finding the puncture... Zobraziť viac
How do you make something out of nothing?Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecd Zobraziť viac
Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are... Zobraziť viac
Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder ... Zobraziť viac
A masterclass in how to be more creative, from one of the world's true advertising greats. How do you make something out of nothing? One Plus One Equals Three goes straight to the heart of the creative impulse... Zobraziť viac
