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Knihy autora Chan W. Kim

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Blue Ocean Strategy

Blue Ocean Strategy

Chan W. Kim, Harvard Business Review Press (2026)
How to Create Uncontested Market Space and Make the Competition Irrelevant (Enhanced Edition)

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents—now in its 20th anniversary, enhanced with a new preface, in-depth case studies... Zobraziť viac

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