Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', ... Zobraziť viac
The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists... Zobraziť viac
Billionaire investors. If we think of them, it's with a mixture of awe and suspicion... Zobraziť viac
The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists? ... Zobraziť viac
Between the theories of business school and the real world of business, there is still a gap - one that can only be filled by experience, helped by the knowledge of someone who has already done it... Zobraziť viac
There are moments in any business when massive change occurs, when all the rules shift fast and forever. They can make or break companies and individuals, and they can happen at any moment... Zobraziť viac
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing... Zobraziť viac
How do you make your way in a fast-changing world? Why do we have less and less time? Why are some people unfaithful? Who governs the world? ... Zobraziť viac
Your hard work is paying off. You are doing well in your field. But there is something standing between you and the next level of achievement. That something may just be one of your own annoying habits.Perhaps one small flaw... Zobraziť viac
Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible... Zobraziť viac
A Profile Business Classic edition of one of the most important and critically acclaimed books on strategy ever written. When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, ... Zobraziť viac
