This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to... Zobraziť viac
This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce... Zobraziť viac
A new up-to-date Business English dictionary, that gives learners all the help and information they need to do business in English... Zobraziť viac
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications... Zobraziť viac
This advice is contrary to the usual social network emphasis on securing relations with well-connected people. Neighbor Networks examines the cases of analysts, bankers, and managers, and finds that rewards, ... Zobraziť viac
Management Consultancy provides a comprehensive and up-to-date introduction to the consulting industry. The text uses theory as a basis for critical discussion, ensuring students fully understand the principle ideas behind consulting, as well ... Zobraziť viac
A new up-to-date Business English dictionary, that gives learners all the help and information they need to do business in English... Zobraziť viac
How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble... Zobraziť viac
The sinking public trust in contemporary institutions is a multifaceted phenomenon with political, sociological, economic, and psychological antecedents and consequences. Restoring Trust in Organizations and Leaders is the first volume to adopt the Zobraziť viac
Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, ... Zobraziť viac
Marketingis the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style... Zobraziť viac
This commentary deals with the history and development of the major international agreements affecting copyright and related rights, including the Berne Convention for the Protection of Literary and Artistic Works 1886-1970, ... Zobraziť viac
Management Consultancy provides a comprehensive introduction to the consulting industry, bringing together, for the first time, a number of competing and complementary perspectives on the consulting industry into one book... Zobraziť viac
This is a new up-to-date Business English dictionary, that gives learners all the help and information they need to do... Zobraziť viac
A grammar reference guide for professional adults, now revised and updated. Zobraziť viac
The second edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research... Zobraziť viac
What is international business? How serious are multinational enterprises about corporate responsibility? How does a gearbox... Zobraziť viac
The first business course written specifically for one-to-one teaching. With the innovative How to menu, students can identify their needs quickly and easily, and teachers can build a personalized syllabus that covers exactly what their student wants... Zobraziť viac
This book offers an integrated account of the strategic trade analysis, combined with empirical evidence and new results. Strategic Trade Analysis addresses the need to synthesize... Zobraziť viac
Suitable for lower-level learners, this title offers clear explanations of grammar points, along with practice activities.... Zobraziť viac
