Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers anda provides ... Zobraziť viac
This comprehensive volume seeks out ways in which those who are typically marginalized by, or excluded from, tourism can be brought into the industry in ways that directly benefit them. It addresses the central questions asked ... Zobraziť viac
Based on the chart-topping Business Wars podcast, stories and lessons from historys greatest business rivalries. Using Chinese military genius Sun Tzus strategies as a guide, Brown examines why some companies triumph while ... Zobraziť viac
How do today s most successful tech companies Amazon, Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billions of people around the world? ... Zobraziť viac
The Fourth Industrial Revolution is changing everything - from the way we relate to each other, to the work we do, the way our economies work, and what it means to be human. We cannot let the brave new world that technology ... Zobraziť viac
In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at ... Zobraziť viac
The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal ... Zobraziť viac
'I couldn't put down this thriller . . . the perfect book to read by the fire this winter.' Bill Gates, '5 books I loved in 2018'.Winner of the Financial Times/McKinsey Business Book of the Year Award 2018.The full inside story of the breathtaki... Zobraziť viac
The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about th... Zobraziť viac
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its wa... Zobraziť viac
W&N: Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam... Zobraziť viac
Der Weg an die Spitze ist steinig und schwer? Nicht mit Jim Collins! Der Management-Vordenker macht sieben Schlüsselfaktoren aus, durch die gute Unternehmen zu Spitzenunternehmen wurden... Zobraziť viac
With a Foreword by Paul Polman, CEO, Unilever. Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies ... Zobraziť viac
Thorbjörn Egner, Kányádi Sándor, Hangyász... Zobraziť viac
Deti k Vianociam a Mirovi Jarošovi jednoznačne patria. V tomto spojení vznikol kúzelný album, vďaka ktorému budete mať aj vy nezabudnuteľné Vianoce... Zobraziť viac
Tomorrow's business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries.... Zobraziť viac
The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. In pitching for new business, ideas and emotional intelligence dominate... Zobraziť viac
Simsalala, Čistota, Slušné Správanie... Zobraziť viac
Ide Ježiš, Boh ťa miluje, Si môj Pán... Zobraziť viac
The world’s largest and most profitable companies – including the likes of GE, Bank of America, Honeywell, DuPont, Samsung, Starwood Hotels, Bechtel, and Motorola – have used Six Sigma to achieve breathtaking improvements in business performance, ... Zobraziť viac
