News and journalism are in the midst of upheaval. How does news publishing change when a newspaper sells as little as 300,000 copies but its website attracts 31 million visitors? These shifts are forcing assumptions and ... Zobraziť viac
Goal Directed Project Management (GDPM) is a unique methodology that has been developed and refined by the authors over a period of more than 20... Zobraziť viac
HR metrics and organizational people-related data are an invaluable source of information from which to identify trends and patterns in order to make effective business decisions. But HR practitioners often lack the statistical and analytical... Zobraziť viac
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts... Zobraziť viac
Understand how to integrate eNegotiation and eSourcing into your procurement strategy with examples of successful implementation from Maersk. Zobraziť viac
Gain essential skills for career development and craft a winning business plan to secure the support you need with this one-stop guide to producing the most professional and convincing plans possible. Zobraziť viac
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets. Zobraziť viac
Discover the skills and insights you need to accurately and efficiently interpret data, improving your influence and decision-making at work Zobraziť viac
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of... Zobraziť viac
Effective supplier relationship management enables organizations to unlock value from their supply base and reap tangible benefits. With practical tips and a proven approach, this is the guide to understanding how to maximize the potential of suppliers... Zobraziť viac
Better communication skills will have a direct impact on your career development. Improve Your Communication Skills is your practical guide to effective communication in business. This fully updated 7th edition now features a handy self-assessment... Zobraziť viac
Are you overwhelmed by project management jargon? Interested in developing a project management career, but bewildered by the plethora of costly courses and qualifications? Then this is the book for you. How to Manage Projects explains the... Zobraziť viac
Risk management is not just a topic for risk professionals. Managers and directors at all levels must be equipped with an understanding of risk and the tools and processes required to assess and manage it successfully... Zobraziť viac
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students... Zobraziť viac
This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration... Zobraziť viac
Global consumption of raw materials currently goes beyond the earth's regenerative capacity, but the circular economy offers a more sustainable model which also provides new business opportunities... Zobraziť viac
Global consumption of raw materials currently goes beyond the earth's regenerative capacity, but the circular economy offers a more sustainable model which also provides new business opportunities... Zobraziť viac
The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide... Zobraziť viac
Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To... Zobraziť viac
From accountant to zoologist, this new edition of The A-Z of Careers & Jobs offers detailed insights into more than 300 career areas. For those looking for their first job after school or university, or for anyone considering a change of career,... Zobraziť viac
