Confidence is the foundation of success. It empowers you to do more and do it better. While many of us have learnt to fake it to limited affect, how many of us can say that we have cultivated self-belief from within? By navigating the fascinating... Zobraziť viac
A critical guide to the key principles, methods, implications and benefit of competence-based techniques and vocational qualifications both in the UK and elsewhere. Part One examines the purpose and use of the different competence-based systems, while... Zobraziť viac
In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their... Zobraziť viac
Organizations are most effective when the teams responsible for their success function to the best of their ability. When the relationships within the team work well and all members have a clear focus, the team is able to achieve goals more easily.... Zobraziť viac
This book explores demotivation in the workplace, which is caused by a lack of challenge at work because of repetitive and monotonous tasks, a lack of interest in the job, and downright boredom... Zobraziť viac
This introduction to coaching uses a four-step process which aims to make the development tool accessible to all. The formula gives readers an understanding of what to do and when to do it, so that they can coach other staff easily and with confidence... Zobraziť viac
Now in its tenth edition, Accounting for Non Accountants provides the perfect introduction to the basics of accounting and finance. Designed for non-specialists with little or no background in accounting, it guides readers through the ... Zobraziť viac
Leadership Team Coaching in Practice looks at how leadership team coaching techniques have been applied internationally across a variety of team types and sectors. With expert contributors including chief executives, team coaches, ... Zobraziť viac
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its... Zobraziť viac
Explores the extent of the psychological tricks and traps that companies devise to win our hard-earned money. This title looks at how global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Zobraziť viac
The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and... Zobraziť viac
Make an Impact with your Written English deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the right reasons, whatever the target... Zobraziť viac
Freight transport and logistics operations have become so technically sophisticated that a whole language of generic terms, jargon, abbreviations and management buzzwords, to say nothing of legal terms and definitions, has been generated. The aim of... Zobraziť viac
Sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer... Zobraziť viac
Few business strategy books talk about brand management and talent management under the same cover. Brand and Talent shows how high performance organizations are using this philosophy to drive clarity and growth as they bring their purpose, ambition,... Zobraziť viac
Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and... Zobraziť viac
Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in ... Zobraziť viac
B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business realm. Marketers have long known that emotions are important in driving our experiences... Zobraziť viac
Confident Digital Content gives you the opportunity to become digitally multi-skilled and learn the fundamentals of the most important types of digital creativity. Whatever your career path, being able to produce exciting and creative content online... Zobraziť viac
This is your ultimate beginner's guide to the skills of web design. Confident Web Design takes you on a practical journey during which you will discover the techniques to allow you to publish a basic website from scratch. Whether you want to develop... Zobraziť viac
