Goal Directed Project Management (GDPM) is a unique methodology that has been developed and refined by the authors over a period of more than 20... Zobraziť viac
News and journalism are in the midst of upheaval. How does news publishing change when a newspaper sells as little as 300,000 copies but its website attracts 31 million visitors? These shifts are forcing assumptions and ... Zobraziť viac
Risk management is not just a topic for risk professionals. Managers and directors at all levels must be equipped with an understanding of risk and the tools and processes required to assess and manage it successfully... Zobraziť viac
Global consumption of raw materials currently goes beyond the earth's regenerative capacity, but the circular economy offers a more sustainable model which also provides new business opportunities... Zobraziť viac
Global consumption of raw materials currently goes beyond the earth's regenerative capacity, but the circular economy offers a more sustainable model which also provides new business opportunities... Zobraziť viac
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students... Zobraziť viac
This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration... Zobraziť viac
Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in ... Zobraziť viac
Inspiring communication can make the difference between poor performance and exceptional results. This is why CEOs and HR professionals now believe that the ability to understand, motivate and inspire others is ... Zobraziť viac
As concern for the environment rises, companies are taking more account of the external costs of logistics-specifically those costs associated with climate change, air pollution, noise, vibration, and accidents... Zobraziť viac
Life presents us with a steady stream of decisions that we have to make. So, like it or not, we need to practice this skill every day - at work, at home, and in every aspect of our lives... Zobraziť viac
Executive Writing Skills for Managers deals with the English business writing you need at the top of your career. It focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural ... Zobraziť viac
Leaders are expected to show the way forward, especially in unpredictable circumstances or when resources are constrained. Yet frustratingly, what is common to good leadership is not often widely practised. Uncommon Leadership ... Zobraziť viac
The way an organization manages and disseminates its knowledge is key to informed business decision-making, effectiveness and competitive edge. The Knowledge Manager's Handbook takes you step by step through the processes needed to define ... Zobraziť viac
The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control ... Zobraziť viac
Mental toughness is about how effectively individuals respond to stress, pressure and challenge. Understanding this concept is essential to improving performance for both the individual and organization, ... Zobraziť viac
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale... Zobraziť viac
If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance,... Zobraziť viac
The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital... Zobraziť viac
Accounting for Non-Accountants guides non-specialists through the fundamental principles of accounting and finance. This book presents key, and often complex, concepts in a simple and understandable way designed to be accessible to those with little or... Zobraziť viac
