Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to... Zobraziť viac
The European media landscape is changing profoundly. In this wide-ranging and timely text, members of the Euromedia Research Group examine the ways in which national and supranational policy is reacting to these changes... Zobraziť viac
HRM is central to management teaching and research, and has emerged in the last decade as a significant field from its earlier roots in Personnel Management, Industrial Relations, and Industrial Psychology. People Management and High Performance teams... Zobraziť viac
From the days when the staff wore white coats, through the rock \'n\' roll years to today\'s big stars, Abbey Road\'s fascinating history is brought to life for everyone who\'s ever wondered what goes on behind the graffiti-covered walls. This work... Zobraziť viac
This volume considers the strengths and weaknesses of the various policy options for systemic financial crises, covering both microeconomic (including recapitalization of banks, bank closures, subsidies for distressed borrowers, capital adequacy rules... Zobraziť viac
Written by two practitioner-academics (who between them have more than fifty years of news industry experience), News Values analyses the shape of the news industry - a world of rolling news and multimedia platforms, and a world where broadcast news is... Zobraziť viac
This book explores the challenges and potential of Fair Trade, one of the world's most dynamic efforts to enhance global social justice and environmental sustainability through market based social change... Zobraziť viac
What is the source of our environmental problems? Why is there in modern societies a persistent tendency to environmental damage? From within neoclassical economic theory there is a straightforward answer to those questions: it is because environmental... Zobraziť viac
Analyzing the role of journalists in science communication, this book presents a perspective on how this is going to evolve in the twenty-first century... Zobraziť viac
Between Politics and Markets examines how the decline of central planning in post-Mao China was related to the rise of two markets - an economic market for the exchange of products and factors, and a political market for the diversion to private... Zobraziť viac
The Internet is now an integral part of contemporary life and linguists are increasingly concerned with how it is impacting on language. In this student-friendly guidebook, leading language authority Professor David Crystal follows on from his landmark... Zobraziť viac
The contributors to this book focus on the relationship between nature and society from a variety of theoretical and ethnographic perspectives. Their work draws upon recent developments in social theory, biology, ethnobiology, epistemology, sociology... Zobraziť viac
There are many ways in which a product can be manufactured but most designers know only a handful of techniques. Both informative and incredibly... Zobraziť viac
Grey Brooks is on a mission to keep her career afloat now that the end of her long-running teen TV show has her (unsuccessfully) pounding the pavement again. With a life-changing role on the line, she’s finally desperate enough ... Zobraziť viac
