Assess your knowledge with chapter-opening quizzesReview key concepts with Exam Preparation TasksPractice with realistic exam questions on the CD-ROM... Zobraziť viac
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, ... Zobraziť viac
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success. This is the fifth edition of the pioneering guide ... Zobraziť viac
The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ... Zobraziť viac
This is the go-to guidebook for people who need to fully understand factory floor Ethernet and for those who need to have a basic understanding of Ethernet and TCP/IP terminology, Ethernet hardware, Ethernet software, Ethernet security... Zobraziť viac
