Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books... Zobraziť viac
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. Zobraziť viac
They're back! And this time it's sensational. The authors of the bestselling global phenomenon Freakonomics have been busy, researching the hidden side of even more controversial topics... Zobraziť viac
This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales... Zobraziť viac
A practical review of actionable insights and guidance around common social media marketing business issues, to boost both profile and engagement. While 'social media' seems to be a simple concept to understand, the implications of using it... Zobraziť viac
In today's world, ethics can be complicated and its boundaries blurred. Should businesses go beyond their legal obligations? Should a radical thinker with an extremist following be invited to defend their position alongside more mainstream public figures? Zobraziť viac
Dlaczego ból głowy nie ustępuje po zażyciu aspiryny o wartości jednego centa, ale znika bez śladu, kiedy weźmiemy aspirynę, która kosztuje pięćdziesiąt centów? Dlaczego przepuszczamy pieniądze na wystawny posiłek, ale wycinamy kupony, aby zaoszczędzić dwa Zobraziť viac
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything... Zobraziť viac
The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital... Zobraziť viac
Here at last is the long awaited sequel to the international bestselling phenomenon, Freakonomics. Steven Levitt, the... Zobraziť viac
