Emmy Award-winning international journalist Hala Gorani weaves stories from her time as a globe-trotting anchor and correspondent with her own lifelong search for identity as the daughter of Syrian immigrants. What is it like to have no clear ... Zobraziť viac
This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is an ... Zobraziť viac
Do your communication skills let you down? Do you struggle to explain and influence, persuade and inspire? Are you failing to fulfil your potential because of your inability to wield words in the ways you'd like? This book has the solution. Written by ... Zobraziť viac
Growth is good. But how do you achieve growth for your business in the digital age?The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. "Alex is one of a small handful of people that I can say without his work, our... Zobraziť viac
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities... Zobraziť viac
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws... Zobraziť viac
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception... Zobraziť viac
Vy diznaietesia: chomu vsiudy, de ye sudzhennia, ye i shum; chomu shum ye ne mensh serioznoiu problemoiu, nizh liudski uperedzhennia; chy mozhna dosiahty spravedlyvosti v sudovii ta inshykh systemakh, i yakym koshtom; chomu vizyt do likaria varto planuva Zobraziť viac
Covering 2001 to today, Designing Retail Experience in the 21st Century presents readers with a critical, cross-disciplinary perspective on retail design, bringing together scholarship from design, architecture, branding, cultural studies and social ... Zobraziť viac
Craft a sales pitch that dramatically outperforms an aimless feature walkthrough. World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows ... Zobraziť viac
Jason Fried and David Heinemeier Hansson, the authors of the New York Times bestseller Rework, are back with a manifesto to combat all your modern workplace worries and fears... Zobraziť viac
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along... Zobraziť viac
A more beautiful way to connect with customers. PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and... Zobraziť viac
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization... Zobraziť viac
The inspirational new book from the author of The Million Dollar Blog — discover how to build an authoritative and authentic personal brand that will change your life. If you google yourself, what do you see? Do you blend in with the masses... Zobraziť viac
Trust plays a critical part during the online shopping process. Engaging customers and building long-term brand trust is vital for enterprises that rely on e-commerce. But the rise of digital and social media platforms has created a new commercial ... Zobraziť viac
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially ... Zobraziť viac
This new-in-paperback edition, part of the bestselling annual Letterhead and Logo Design series, features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists.... Zobraziť viac
The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers... Zobraziť viac
The best-selling, international review of the year's most innovative works in visual communication, this annual features, in full colour, the winners of the toughest competition in the field—the Art Directors Club Annual Awards... Zobraziť viac
