A comprehensive reference for any professional to understand the capabilities and competencies required for effective Pricing and Profitability Management. It describes each of the six competencies (Pricing Strategy, Price Execution, ... Zobraziť viac
Thoroughly revised and updated, Marketing Strategy, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, ... Zobraziť viac
Jet propel yourself into the driving seat of a top class web designer. This book sets out the principles and practices of web design. It will help you understand what underpins web structure, design conventions and best practice... Zobraziť viac
Key Performance Indicators provides an in-depth look athow KPIs can be most effectively used to assess and driveorganizational performance. Now in its third edition, thisbestselling guide provides a model for simplifying KPIs andavoiding ... Zobraziť viac
Organizations are increasingly complex, requiring flexibility to implement significant, rapid change that goes beyond the ability of an individual leader or CEO. A high-performing and cohesive leadership team is critical for success. Leadership ... Zobraziť viac
The West and China Since 1500 surveys Western relations with and attitudes towards China since sustained contact and desirable trading began with the great alternative culture in the sixteenth century. The experiences of traders, diplomats and... Zobraziť viac
Persistant poverty and extreme inequality are two of the most important features of the political economy of the Middle East. El-Ghonemy examines a number of factors influencing the region and also suggests some solutions to the problems faced. Zobraziť viac
The story behind the bitter rivalry between Apple and Google – and how an an epic battle is reshaping the way we think about technology. This book, previously published as ‘Dogfight: How Apple and Google Went to War and Started a Revolution’, ... Zobraziť viac
From the ultimate insider – a former General Motors executive and current advisor to the Google Self-Driving Car project – comes the definitive story of the race between Google, Tesla and Uber to create the driverless car... Zobraziť viac
Implementing bold policies or strategies can place enormous stress and strain on human capital and financial assets. Under pressure, when service enterprises fail to find the necessary breakthroughs, they often react by scaling down their ideas and ambiti Zobraziť viac
This topic-based course book provides an accessible introduction to the concepts and language of today's business world. Featuring authentic texts from the well-respected Economist magazine, the Intelligent Business course material is informative, ... Zobraziť viac
When it comes to explaining fundamental economic principles by drawing on current economic issues and events, there is no one more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells... Zobraziť viac
This book focuses on coaching leaders in the context of the organizational systems within which they lead, drawing on the curriculum of the Georgetown University Leadership Coaching Certificate Program, one of the premier coach training programs in the... Zobraziť viac
Volume I of the Palgrave Handbook of Econometrics covers developments in theoretical econometrics, including essays on the methodology and history of econometrics, developments in time-series and cross-section econometrics, modelling with integrated... Zobraziť viac
This unique manual contains hundreds of packaging ideas and ready-to-use designs... Zobraziť viac
Develop your own trading system with practical guidance and expert advice. In Building Algorithmic Trading Systems: A Trader's Journey From Data Mining to Monte Carlo Simulation to Live Training, award-winning trader Kevin Davey shares his secrets for... Zobraziť viac
A groundbreaking exploration of the best possible solution to the climate crisis: a new economic model, and a new way of viewing our relationship with the natural world... Zobraziť viac
Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance... Zobraziť viac
Merchants of Truth by Jill Abramson, former editor of The New York Times, is the gripping and definitive in-the-room account of the revolution that has swept the news industry over the last decade and reshaped our world... Zobraziť viac
Focusing on the career of Margaret Thatcher, Eric J. Evans questions both the originality and the ideological coherence of Thatcherism were illusory... Zobraziť viac
