The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century... Zobraziť viac
This analysis of the extent of trade integration of sub-Saharan African countries in the global economy focuses on four key concepts: trade openness, captured by import and export flows; the centrality in the global and regional trade network; gravity... Zobraziť viac
New edition of a very successful introduction to statistical methods for general insurance practitioners. Zobraziť viac
Over the last decade, human resource management has come to be viewed as the dominant paradigm within which analyses of the world of work have been located. This volume examines the nature and assesses the impact of HRM within a highly under-researched... Zobraziť viac
Organizations are a defining feature of the modern world, and the study of organizations (Organization Studies) has become well established in both sociology departments and professional schools, most notably business and management schools.... Zobraziť viac
Radikal führen - das bedeutet Konzentration auf das Wesentliche, Klarheit und Konsequenz. Hier geht es um das Kerngeschäft der Führung, um fünf fundamentale Aufgaben, die eherne Wegweiser im Dickicht der Moden und Aufgeregtheiten sind... Zobraziť viac
Effective supplier relationship management enables organizations to unlock value from their supply base and reap tangible benefits. With practical tips and a proven approach, this is the guide to understanding how to maximize the potential of suppliers... Zobraziť viac
Second edition of David Landes's classic history of industrial revolution and economic development in Europe. Zobraziť viac
How the West Supports Kleptocrats and Corruption - Endangering Our Democracy... Zobraziť viac
Economics is rapidly becoming a more experimental science, and the best way to convey insights from this research is to engage students in classroom simulations that motivate subsequent discussions and reading. In this expanded and updated second... Zobraziť viac
This edition discusses the changes introduced by the establishment of printing shops and how printing affected major cultural movements: the Renaissance, the Reformation and the rise of modern science. It also demonstrates that the cumulative processes... Zobraziť viac
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts... Zobraziť viac
Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. Any Insights Yet? ... Zobraziť viac
This textbook is a robust and challenging introduction to the key principles of economics. It delivers a comprehensive and focused view of the logical core of economic analysis and is sufficiently developed to help students apply economic theories and... Zobraziť viac
Transforming Management in Central and Eastern Europe provides an overview of the changing business environment in seven Central and Eastern European countries, linking macro and micro developments, exploring the differing institutional and regional... Zobraziť viac
Civil wars, acts of terror, seizures of private industries--the world is a dangerous place for investors. Indeed, it is more dangerous today than ten or twenty years ago, because of the growing importance of emerging and frontier markets. Even many... Zobraziť viac
This volume presents Martin Luther's contribution to the modern economic sciences, providing a detailed introduction and revised translation of his major pamphlet on economic matters, 'On Commerce and Usury' ('Von Kauffshandlung vnd Wucher', 1524)... Zobraziť viac
3rd edition. Facilitates the reader's understanding of underlying mathematical and theoretical models by presenting a mixture of theory and applications with hands-on learning. Zobraziť viac
Told through the diverse and fascinating careers of nine streamers, this is the definitive story of Twitch and how the livestream platform revolutionized technology, entertainment, business, and pop culture... Zobraziť viac
