This book links theory and practice, with the specific aim of equipping public managers and those studying public management with the necessary knowledge and skills to manage risk, and effectively deal with crises. Zobraziť viac
Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on... Zobraziť viac
The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display... Zobraziť viac
Desáté číslo oblíbené ročenky představuje nejnovější návrhy log a logotypů ze světových grafických studií. Texty v... Zobraziť viac
Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change... Zobraziť viac
Islamic Branding and Marketing: Creating A Global Islamic Businessprovides a complete guide to building brands in the largest consumer market in the world... Zobraziť viac
With the collapse of the Bretton Woods system, any pretense of a connection of the world's currencies to any real commodity has been abandoned. Yet since the 1980s, most central banks have abandoned money-growth targets ... Zobraziť viac
This thoroughly revised, extended and updated edition of a critically acclaimed textbook provides an accessible and cohesive introduction to the burgeoning discipline of institutional economics... Zobraziť viac
SAP Solution Manager has quickly become one of the most important and all-encompassing tools needed by clients today. But what can it really do for you? How can it help you with project implementation or operation of the final solution? ... Zobraziť viac
The world's leading economies are facing not just one but many crises. The financial meltdown may not be over, climate change threatens major global disruption, economic inequality has reached extremes not seen for a century, ... Zobraziť viac
This book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques... Zobraziť viac
Data mining is the process of automatically searching large volumes of data for models and patterns using computational techniques from statistics, machine learning and information theory; it is the ideal tool for such an extraction of knowledge... Zobraziť viac
When Co-Active Coaching was first released, this pioneering work set the stage for what has become a cultural and business phenomenon, and helped launch the professional practice of coaching... Zobraziť viac
Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times... Zobraziť viac
This is a highly visual, compact-format sourcebook, packed with top international packaging designers’ contemporary work, accompanied by essays on the surrounding issues... Zobraziť viac
WINNER OF THE THE FINANCIAL TIMES AND SCHRODERS 2024 BUSINESS BOOK OF THE YEAR AWARDIn November of 2022, a webpage was posted online with a simple text box. It was an AI chatbot called ChatGPT, and was unlike any app people had used before. It was more... Zobraziť viac
Dale Carnegie's famous confidence-boosting bestseller has transformed the personal and professional lives of millions around the world. Now it's been fully revised and updated for the next generation of leaders. This new edition of the most influential... Zobraziť viac
The American working class didn’t disappear with the manufacturing economy. It transformed. Instead of unionized blue-collar men, today’s working class is dominated by underpaid women in service jobs—especially health care. With recognition of this... Zobraziť viac
