The Perseus Books Group: Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers... Zobraziť viac
Why attractive things work better and other crucial insights into human-centered design... Zobraziť viac
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier.... Zobraziť viac
MIT Press: Even the smartest among us can feel inept as we try to figure out the shower control in a hotel or attempt to... Zobraziť viac
How human behavior brought our world to the brink, and how human behavior can save us. The world is a mess. Our dire predicament, from collapsing social structures to the climate crisis, has been millennia in the making and can be traced back to... Zobraziť viac
Donald A. Norman, a popular design consultant to car manufacturers, computer companies, and other industrial and design outfits, has seen the future and is worried. In this long-awaited follow-up to The Design of... Zobraziť viac
The Perseus Books Group: First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A.... Zobraziť viac
