First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier.... Zobraziť viac
MIT Press: Even the smartest among us can feel inept as we try to figure out the shower control in a hotel or attempt to... Zobraziť viac
How human behavior brought our world to the brink, and how human behavior can save us. The world is a mess. Our dire predicament, from collapsing social structures to the climate crisis, has been millennia in the making and can be traced back to... Zobraziť viac
Knyzhka doslidzhue absurdni pryklady dyzainu, shcho ignoruyut potreby korystuvachiv, ta navchaye, yak stvoryty harnyi ta funktsionalnyi dyzain... Zobraziť viac
The Perseus Books Group: First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A.... Zobraziť viac
