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Buyology

Buyology

Martin Lindstrom, Broadway Books (2010)
Truth and Lies about Why We Buy

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Zobraziť viac

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Buyology (e-kniha)

Martin Lindstrom, Random House (2012)
How Everything We Believe About Why We Buy is Wrong

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many mul... Zobraziť viac

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