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The fine art of advertising is moving billions in currency andturnsthe masses into happy consumers. The not-so secret visuallanguagebehind successful ad-campaigns is now revealed by Frenchblogger andundercover advertising expert Joe La Pompe. He selected100 popularvisual ideas and recurring subjects in the world ofcommercials-fromsymbols, great names from history or fiction, tothemes in a varietyof ways. This international survey offersinsight as well asinspiration and allows the reader to betterunderstand the power ofvisual seduction.
