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Robert W. Bly

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The Copywriter's Handbook

The Copywriter's Handbook

Robert W. Bly, St. Martin´s Press (2020)
A Step-by-Step Guide to Writing Copy That Sells

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers... Zobraziť viac

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The Copywriter's Handbook

Robert W. Bly,
A Step-By-Step Guide To Writing Copy That Sells

Shows how to write effective advertising and promotional copy; looks at print ads, direct mail, brochures, catalogs,... Zobraziť viac

🍎 Vypredané