Jedna z najdôležitejších kníh úspešných marketérov a predajcov sa od svojho prvého vydania stala takmer kultovou klasikou pre všetkých čitateľov, ktorých zaujíma psychológia ovplyvňovania a presviedčania. Kniha Vplyv vysvetľuje, prečo... Zobraziť viac
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications... Zobraziť viac
Mirovoy bestseller po psikhologii, napisannyy v 1984g. teper' pererabotany i dopolneny novymi issledovaniyami, ideyami, primerami i onlayn-prilozheniyami. Chto mozhet zastavit' kazhdogo cheloveka skazat' da? Kak ubezhdat' lyudey i izbezhat' nezhelatel ... Zobraziť viac
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications... Zobraziť viac
When it comes to persuasion, success can begin before you say a word. In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning p Zobraziť viac
