Why are we more likely to forgo the opportunity to sell a £100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? ... Zobraziť viac
From the renowned and entertaining behavioural economist and co-author of the seminal workNudge, Misbehaving is an... Zobraziť viac
Nudge has transformed the way individuals, companies and governments look at the world... Zobraziť viac
