Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? ... Zobraziť viac
We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done... Zobraziť viac
We're all distracted - on our commute, in our free time, at home and at work. We have an urge to do one thing, when in reality we should be focusing on something else... Zobraziť viac
Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hook... Zobraziť viac
