This analysis of what makes great companies great has been hailed everywhere as an instant classic and one of the best... Zobraziť viac
The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. Zobraziť viac
Built to Last examines 18 exceptional and long-lasting companies, incl uding General Electric, Boeing, Disney, Hewlett-Packard and Proctor & Gamble, and compared each with one of its closest but less successful competitors, ... Zobraziť viac
