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Knihy autora Geoffrey A. Moore

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Crossing the Chasm

Geoffrey A. Moore, HarperCollins (2014)
Marketing and Selling Disruptive Products to Mainstream Customers

The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life ... Zobraziť viac

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