In this bestseller by the authors of Switch and Made to Stick, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our own life and work... Zobraziť viac
New York Times bestselling author Dan Heath asks what happens when we take our thinking upstream and try to prevent problems before they happen... Zobraziť viac
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with... Zobraziť viac
What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create... Zobraziť viac
Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings... Zobraziť viac
Reset will help you get unstuck, shake off old habits, and overcome the inertia of the way things always work. Heath shares a framework, based on research in psychology and hundreds of interviews, to help you vault toward what really matters... Zobraziť viac
New York Times bestselling author Dan Heath asks what happens when we take our thinking upstream and try to prevent problems before they happen... Zobraziť viac
What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? ... Zobraziť viac
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? ... Zobraziť viac
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically ... Zobraziť viac
