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Knihy autora Christopher Lochhead

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Play Bigger

Play Bigger

Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney, Piatkus (2016)
How Rebels and Innovators Create New Categories and Dominate Markets

The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time. Zobraziť viac

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