Po úspěchu světového bestselleru Jak se budují značky: co obchodníci nevědí nyní vychází kniha Jak se budují značky: Nově vznikající trhy, služby, zboží dlouhodobé spotřeby, obchodování mezi firmami (B2B) a luxusní značky a nabízí čtenářům pokračování... Zobraziť viac
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to... Zobraziť viac
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ... Zobraziť viac
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ... Zobraziť viac
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, ... Zobraziť viac
